One of the reasons why leadership is so important for them to develop their own resilience is they as a leader probably have more influence on that dynamic between between team members than anybody else. The phrase that I often use is leaders set the tone. So that's in a couple of ways. They set an example. And they set a almost like a status quo of what's kind of the norm. So if you've got a leader who is very stressed, direct directly or indirectly in some of the way that he's going to be affecting the rest of the team.

I know how overwhelming all those things that are business related are for fitness professionals in the wellness space, we get a lot of confusing messaging around getting paid for what we do. And there's a lot to know. as independent contractors, we get very little support from our certifying agencies to begin with, as far as the business side of things and that can lead to trying to do all things and be all things to all of our people. That is a recipe for burnout, no matter what your business is.

So there's lots and lots to discuss here and my guest today has a lot of experience and wisdom to share with us. Dr. Lance Knaub is a best selling author of the book, The 4% breakthrough, and he helps entrepreneurs with six figure businesses to avoid overwhelm and burnout and instead create a life they love while they're scaling by developing a leadership team and creating a self sufficient business that is an asset. Lance founded breakthrough physical therapy and fitness which is now operated by a fearless leadership team.

My guest today is Rachel Brenke, cereal entrepreneur and business coach. Rachel and I discuss strategic content creation, finding a true focus and goal for your business that’s rooted in real life and the importance of clear contracts and expectations in your fitness business.

Welcome 2021 Canfitpro New Presenter of the year Kim Basler.

Kim is a food freedom and mindset coach, speaker and co author of the best selling book Owning Your Choices, stories of courage from inspirational women around the world. Her global reach has allowed her to support 1000s of women with self love, finding peace with food and their bodies and igniting the fire within to go after their dreams. After sharing her passion for health and well being at Canada's largest fitness company chain, Kim shares the truth about her 30 year long battle with disordered eating, body image over exercising and burnout that required her to surrender to her inner struggles and begin to heal from the inside out.

Rebecca Sebastian is a woman on a mission to up level the business skills and savvy in the yoga industry. So we can create the socially and morally ethical and nourishing businesses yoga professionals deserve. 

I can't think of anyone better to talk about some of the value conflicts that we face as fitness professionals in the fitness industry as a whole and especially in the yoga space.