The fitness industry is set up like a snake eating its tail. It gives certification and requires cecs to keep that certification and then offers limited sources of those approved credits. New trainers and educators in the wellness space are conditioned to believe that if it doesn’t give us some external validation through approved CEC’s or the magic of letters after your name then it’s not worth the time to study. So we look for more and more of what to teach clients instead of developing the skills to better communicate what we know.