Ideally we would all get everything our body needs to function optimally from real, whole food. Theoretically if we did that then we wouldn’t need to count calories. Or even watch portion sizes because the body has built in on and off switches for our appetite and is brilliantly designed to find the perfect energy balance. Sadly I think we can all agree that the standard American diet is deficient on many levels.

Our modern life of convenient hyper palatable food consumption has disrupted that delicate balance and led to food addiction, gut dysfunction and metabolic disease. Today, the lack of nutrition awareness and just basic general activity in modern life and you see most people deficient in many micro nutrients, using food as therapy on some level and desperate for a quick fix to fill in the gaps. That’s where supplements come in.