Welcome 2021 Canfitpro New Presenter of the year Kim Basler.

Kim is a food freedom and mindset coach, speaker and co author of the best selling book Owning Your Choices, stories of courage from inspirational women around the world. Her global reach has allowed her to support 1000s of women with self love, finding peace with food and their bodies and igniting the fire within to go after their dreams. After sharing her passion for health and well being at Canada's largest fitness company chain, Kim shares the truth about her 30 year long battle with disordered eating, body image over exercising and burnout that required her to surrender to her inner struggles and begin to heal from the inside out.

One of the most challenging things to do in any wellness business is to price your service. How much is our time worth? What about the space we’re using? How much does that cost? Some of these things can feel so arbitrary and then we’re left with what the going rate is.

How much are other studios charging for similar services? What does the local big box gym charge for their unlimited membership or individual classes? And then there’s all the free stuff that’s available online, on youtube, facebook, instagram and your local car dealership or health fair.How can you compete?

Today I’d like to take a deep dive into leveraging free and how to do it in ways that respect the value of what you do and protect and support the industry. And how to leverage “free” without slipping into the mudslide of exploitation.

I don’t care who you are, you are not a bottomless well of energy. 

Not only is your job to refill other people but you also have all the other obligations and expectations in your “real life” outside the gym and studio. If you discount these things or ignore them for too long that’s when the burnout creeps in.  And for fit pros that burnout can kill your career. So what do we do?