Congratulations! Getting that certification in the mail is exciting. You earned it. You deserve to be proud of yourself for the work it took to get those official credentials. Now what? Getting any fitness professional certification is like being handed a recipe. And we all know that there’s a big difference between following that recipe to the letter and being a Michelin star chef. That’s our Work IN today. I’m going to share 5 Hard earned truths that make or break a fit pro career. 

 For new fit pros fresh off certification it can be very scary building a student base from scratch. Most certs don’t teach you how to do that. So a lot of us end up working for someone else and getting churned and burned out of the industry because it’s almost impossible to make a living wage from only instructor hourly pay from big box gyms. Not to say it can’t be done. But let’s just say that’s why for so many fit pros the fitness gig is the ultimate side gig and never really rises to the level of a career. 

But what if you want more than a side gig? What if you need more? What if you’re ready to elevate your professional credibility to a long and fulfilling career? That’s our Work IN today. Email marketing for the fit pro specifically mastering the give and the ask to build income business. 

Last week we mentioned using beta testing as a way to find direction and course correct when we’re learning how to price our services in the fitness industry. Today our work in we’re breaking down the mighty beta for fitness professionals. I’m going to share how to use 5 beta launch lessons to build your fitness business from the ground up. Even if you aren’t a fit pro this is interesting because you might be on the other end of a beta program sometime and it applies in other areas of business as well.

Knowing the value of what you offer and how to price it in the fitness industry is probably the most challenging thing to figure out as a fitness professional. And that’s today’s Work IN. We are pulling back the curtain on how to price fitness services to attract clients AND so that you can avoid the 3 most common mistakes fit pros make: Under pricing, over pricing and NOT pricing their services. I’ve made them all. So this is gonna be fun!

I’m killing the dream of a full time fitness career today on The Work IN. Working full time as a fitness instructor or coach and making a living is not realistic.  At least not the way we traditionally think of full time in other careers. But there are ways to make your wellness work work for you no matter what kind of fit pro you are.

The nature of entrepreneurship is experimental. There isn’t any certainty that what you have to offer is what people want. So we test and investigate and try things. There comes a point in every business and especially wellness business where you have to stop testing and stand and deliver. Today on The Work IN we’re going to take a look at what that looks like for successful fit-preneurs and the critical mindset skills you need to build a business backbone, stay creative, focused and grow professionally and personally.