Todays solo episode discusses ethical communication, understanding intention and trusting your inner voice in your business and personal life.

... sometimes in our desire to make the “right” decisions in business is sometimes rooted in our fear of making a “wrong” decision, it’s easy to become overwhelmed by too many voices.

The loudest voices are sometimes the last ones who matter. They’re the folks who aren’t your ideal client, have no skin in the game, have no idea what you do or why you do it and usually don’t know you at all.

I know how overwhelming all those things that are business related are for fitness professionals in the wellness space, we get a lot of confusing messaging around getting paid for what we do. And there's a lot to know. as independent contractors, we get very little support from our certifying agencies to begin with, as far as the business side of things and that can lead to trying to do all things and be all things to all of our people. That is a recipe for burnout, no matter what your business is.

So there's lots and lots to discuss here and my guest today has a lot of experience and wisdom to share with us. Dr. Lance Knaub is a best selling author of the book, The 4% breakthrough, and he helps entrepreneurs with six figure businesses to avoid overwhelm and burnout and instead create a life they love while they're scaling by developing a leadership team and creating a self sufficient business that is an asset. Lance founded breakthrough physical therapy and fitness which is now operated by a fearless leadership team.

Today I wanted to talk about the upstream cause of the issues we see in the fitness industry, high turnover, burnout and low skills is coming from a lack of understanding about what the job actually is and a true understanding of the skills that are required to succeed in a professional capacity without sacrificing your body through burnout over time.

So I want to start with this question. What is your real job? If you are a group fitness instructor, personal trainer, health coach, fitness specialist. Whatever your job title is, what is your real job?

My guest today is Rachel Brenke, cereal entrepreneur and business coach. Rachel and I discuss strategic content creation, finding a true focus and goal for your business that’s rooted in real life and the importance of clear contracts and expectations in your fitness business.

Today I wanted to talk about money baggage. During our conversation last week Dennis brought up the point that a lot of how we treat money, how we feel about money and business and our behaviors around money are rooted in our childhood experiences or lack of experience and influenced by how we saw others handling money. That’s our money baggage. And that baggage can weigh us down and hold us back financially in both our professional and personal lives. It becomes a subconscious filter through which we make all our money decisions including how we save, how we spend, how we invest, IF we invest, and how we price our services.

So the question becomes what is the money baggage that we’re carrying around, how is it affecting our behavior and how do we let it go?

If we can change our beliefs about our own value, then we can change those beliefs industry wide. We can shift out of thinking about our skills as a hobby job and taking ourselves more seriously as fitness business professionals. addressing our money behaviors goes beyond simply setting up a spreadsheet or hiring a bookkeeper to do our taxes. My guest today is going to help us go deep into money mindset to stop sabotaging our own success. Dennis Harhalakis is a certified money coach and the founder of Cambridge money coaching.