Our guest today is Sandy Connery. She is the co founder of marvelous software, soulful, MBA and connectable dot biz software after an amazing 20 year career in footwear, and gait analysis, Sandy sold her million dollar brick and mortar retail business and clinic and she now brings her business experience to the online space where she loves to create community, teach and inspire other women to find the freedom and impact they desire.

For some reason there’s a cultural archetype of sales people that they are in some way sleazy, or duplicitous and manipulative. That in order to sell something you need to trick people into buying it. And it’s even worse if you’re selling a service in the wellness industry.

Today I’d like to explore some of the reasons why women in the fitness and wellness space have such a hard time marketing and promoting themselves and how to reframe your thinking and break out of the “shame” of self promotion to step into the spotlight.

Mindset madness: Money, energy and self sabotage - How your money beliefs can sabotage your success before you even get started. Pricing your offerings so that people want to pay you!

Money mindset is the subconscious saboteur of solopreneurs everywhere. It doesn’t matter how passionate you are about what you have to offer, how good you are at what you do, or how incredible your product is. If you can’t ask for money in exchange for it you’re going to struggle as a business.

Mindset marination: Curating your circle of support. Today's episode is about paying attention to what you are soaking in from the people around you and how to use mastermind communities to leverage knowledge, support and success without getting sucked down the rabbit holes of fear and tech distraction.

Entrepreneurs in any business but especially bootstrappers like so many of us are in the fitness industry, need to be careful of falling down the rabbit holes of distraction (like shiny objects) that are secretly procrastination in disguise.

The biggest question entrepreneurs face is what is it that I’m going to offer and who am I offering it to? You can’t know that until you really know who you are and what you stand for.

So how do you figure that out?

First you need to shed all of those “shoulds” that you bump up against in your core beliefs exercise