So How DO you get better at what you do in an industry where everyone is basically doing and offering the same things?

In my humble opinion what sets instructors apart lies outside traditional continuing education. Outside the letters after your name and the certifications on your wall. And in order to find it you need to think outside the health + fitness education box.

The way I find it is by taking a hard look at where I am resisting change.

Weekly newsletters, social media posts, blogs, podcasts, Youtube videos… None of it is rocket science. If you can get your kids to school with both shoes on, the pets fed, dinner on the table and brush your own teeth, you can totally do this. And if you’re in business for yourself, you should. Because you don’t have to know how the tech works in order to use it efficiently and I’m going to show you today how to set up a simple system to produce your unique branded content, every week, in 4 hours or less even if you’ve never done it before and are starting from scratch.

The fitness industry is set up like a snake eating its tail. It gives certification and requires cecs to keep that certification and then offers limited sources of those approved credits. New trainers and educators in the wellness space are conditioned to believe that if it doesn’t give us some external validation through approved CEC’s or the magic of letters after your name then it’s not worth the time to study. So we look for more and more of what to teach clients instead of developing the skills to better communicate what we know.