So How DO you get better at what you do in an industry where everyone is basically doing and offering the same things?

In my humble opinion what sets instructors apart lies outside traditional continuing education. Outside the letters after your name and the certifications on your wall. And in order to find it you need to think outside the health + fitness education box.

The way I find it is by taking a hard look at where I am resisting change.

Weekly newsletters, social media posts, blogs, podcasts, Youtube videos… None of it is rocket science. If you can get your kids to school with both shoes on, the pets fed, dinner on the table and brush your own teeth, you can totally do this. And if you’re in business for yourself, you should. Because you don’t have to know how the tech works in order to use it efficiently and I’m going to show you today how to set up a simple system to produce your unique branded content, every week, in 4 hours or less even if you’ve never done it before and are starting from scratch.

The fitness industry is set up like a snake eating its tail. It gives certification and requires cecs to keep that certification and then offers limited sources of those approved credits. New trainers and educators in the wellness space are conditioned to believe that if it doesn’t give us some external validation through approved CEC’s or the magic of letters after your name then it’s not worth the time to study. So we look for more and more of what to teach clients instead of developing the skills to better communicate what we know.

Today I’m talking about coaching. When I say coach I’m talking about anyone who educates others about anything. From preschool to post doc, little league to pro athlete, boutique studios to big box gyms, school counselors to corporate consultants. Coaching of any kind is a business of change making and you can make it big or you can make it small and everything in between. But without courage, creativity and collaboration you can get lost in that cult of mediocrity filled with all the weight loss gurus, self love sisters and money making motivators out there.

I have had a love hate relationship with social media from day one but when you are looking to scale an online business it seems like a necessary evil. I’ve learned some things over the last 4 years though that have given me a little less anxiety and a whole lot more backbone when it comes to using social media as a tool. I’d like to share some of those things with you including 3 specific social media marketing skills that no one needs no matter what business you’re in.

Are you hearing a lot about AI? I am. It seems every other story in the online business has to do with new AI tools. Either how this new tool will revolutionize your business or how it’s the beginning of the end of free thought and creativity. No matter what camp you fall into, AI technology is here to stay and you might want to set some intentional professional boundaries around how or why or if you are going to use it.