The nature of entrepreneurship is experimental. There isn’t any certainty that what you have to offer is what people want. So we test and investigate and try things. There comes a point in every business and especially wellness business where you have to stop testing and stand and deliver. Today on The Work IN we’re going to take a look at what that looks like for successful fit-preneurs and the critical mindset skills you need to build a business backbone, stay creative, focused and grow professionally and personally.

Todays solo episode discusses ethical communication, understanding intention and trusting your inner voice in your business and personal life.

... sometimes in our desire to make the “right” decisions in business is sometimes rooted in our fear of making a “wrong” decision, it’s easy to become overwhelmed by too many voices.

The loudest voices are sometimes the last ones who matter. They’re the folks who aren’t your ideal client, have no skin in the game, have no idea what you do or why you do it and usually don’t know you at all.

Today I wanted to talk about the upstream cause of the issues we see in the fitness industry, high turnover, burnout and low skills is coming from a lack of understanding about what the job actually is and a true understanding of the skills that are required to succeed in a professional capacity without sacrificing your body through burnout over time.

So I want to start with this question. What is your real job? If you are a group fitness instructor, personal trainer, health coach, fitness specialist. Whatever your job title is, what is your real job?