I know how overwhelming all those things that are business related are for fitness professionals in the wellness space, we get a lot of confusing messaging around getting paid for what we do. And there's a lot to know. as independent contractors, we get very little support from our certifying agencies to begin with, as far as the business side of things and that can lead to trying to do all things and be all things to all of our people. That is a recipe for burnout, no matter what your business is.

So there's lots and lots to discuss here and my guest today has a lot of experience and wisdom to share with us. Dr. Lance Knaub is a best selling author of the book, The 4% breakthrough, and he helps entrepreneurs with six figure businesses to avoid overwhelm and burnout and instead create a life they love while they're scaling by developing a leadership team and creating a self sufficient business that is an asset. Lance founded breakthrough physical therapy and fitness which is now operated by a fearless leadership team.

My guest today is Rachel Brenke, cereal entrepreneur and business coach. Rachel and I discuss strategic content creation, finding a true focus and goal for your business that’s rooted in real life and the importance of clear contracts and expectations in your fitness business.

Welcome 2021 Canfitpro New Presenter of the year Kim Basler.

Kim is a food freedom and mindset coach, speaker and co author of the best selling book Owning Your Choices, stories of courage from inspirational women around the world. Her global reach has allowed her to support 1000s of women with self love, finding peace with food and their bodies and igniting the fire within to go after their dreams. After sharing her passion for health and well being at Canada's largest fitness company chain, Kim shares the truth about her 30 year long battle with disordered eating, body image over exercising and burnout that required her to surrender to her inner struggles and begin to heal from the inside out.

I don’t care who you are, you are not a bottomless well of energy. 

Not only is your job to refill other people but you also have all the other obligations and expectations in your “real life” outside the gym and studio. If you discount these things or ignore them for too long that’s when the burnout creeps in.  And for fit pros that burnout can kill your career. So what do we do?

Just because something feels easy to you does not mean that everyone can do it. You are unique in your particular zone of genius. Even though there are many, many people out there that teach what you teach, that are a coach of what you are a coach of that provide services the way you provide services, but they don't do it exactly like you because you are an individual and what you bring to the table. What feels easy to you does not feel easy to everyone else, and that's why they're going to hire you.

If you don’t have time to recharge and refill your well of energy now, when will you have the time for the inevitable crash and burn that happens even when we’re doing something we absolutely love?

So today I want to talk about something that Dr. Kate Steiner shared in episode 47. She explained the importance of defining your recovery formula. That’s simply a list of things that you can use that will help you recover and rest from the predicted and unpredictable burn events that we all come across in our day to day lives.