in the fitness industry, of course, we want to have a really fantastic depth and breadth of knowledge to present to our students. And in the quest for that, it's often really easy to kind of fall into this trap of just collecting certification after certification without any real plan, or idea about what it is that we really want to get out of those certifications… sometimes what ends up happening is that we keep collecting certification after certification. And we get lots and lots of letters after our name and it can be very confusing to not just our clients but to ourselves about who we are, what it is we do what we want to offer for real and so I wanted to introduce you today to one of my teachers and good friends in the yoga industry. And we're going to discuss curating certifications a little bit more with Cara Uranga of Drishti Yoga teacher training…

Today I wanted to talk about money baggage. During our conversation last week Dennis brought up the point that a lot of how we treat money, how we feel about money and business and our behaviors around money are rooted in our childhood experiences or lack of experience and influenced by how we saw others handling money. That’s our money baggage. And that baggage can weigh us down and hold us back financially in both our professional and personal lives. It becomes a subconscious filter through which we make all our money decisions including how we save, how we spend, how we invest, IF we invest, and how we price our services.

So the question becomes what is the money baggage that we’re carrying around, how is it affecting our behavior and how do we let it go?

This week’s solo episode … it's verbal communication, but we are also communicating with our body language with our energy and that comes from directly comes from how we are connected to ourselves how we are aware of our own body's reaction to what's happening around us, and then how we translate that information that awareness into an understanding of what's going on. Now, a lot of this happens instantaneously and very, very subconsciously. In the body. We are almost never aware of this communication within the body unless we really make mindful purposeful, intentional attention to those things as they come up in the body. And really kind of becoming more curious about what that means.

Last week on the podcast we met Kim Basler. We talked about the long term effects of living in chronic stress, over exercise and disordered eating. And how common that is in the fitness industry. Of course this isn’t limited to fitness industry professionals. No matter what your profession it’s important to understand that just because you do what you do well and have done it for so long you can do it in your sleep, that doesn’t mean you’re not under toxic levels of stress. It doesn’t matter what you think is going on with your stress levels, what matters is the nervous system response.

I’d like to highlight some things that came out of our discussion that could help prevent the kind of overwhelm that leads to burnout and turnover that we see all too often in a space that’s supposed to be based on wellness. And then talk about some specific things that employers and managers can do to support their wellness contractors.

Welcome 2021 Canfitpro New Presenter of the year Kim Basler.

Kim is a food freedom and mindset coach, speaker and co author of the best selling book Owning Your Choices, stories of courage from inspirational women around the world. Her global reach has allowed her to support 1000s of women with self love, finding peace with food and their bodies and igniting the fire within to go after their dreams. After sharing her passion for health and well being at Canada's largest fitness company chain, Kim shares the truth about her 30 year long battle with disordered eating, body image over exercising and burnout that required her to surrender to her inner struggles and begin to heal from the inside out.

One of the most challenging things to do in any wellness business is to price your service. How much is our time worth? What about the space we’re using? How much does that cost? Some of these things can feel so arbitrary and then we’re left with what the going rate is.

How much are other studios charging for similar services? What does the local big box gym charge for their unlimited membership or individual classes? And then there’s all the free stuff that’s available online, on youtube, facebook, instagram and your local car dealership or health fair.How can you compete?

Today I’d like to take a deep dive into leveraging free and how to do it in ways that respect the value of what you do and protect and support the industry. And how to leverage “free” without slipping into the mudslide of exploitation.