Our guest today is Sandy Connery. She is the co founder of marvelous software, soulful, MBA and connectable dot biz software after an amazing 20 year career in footwear, and gait analysis, Sandy sold her million dollar brick and mortar retail business and clinic and she now brings her business experience to the online space where she loves to create community, teach and inspire other women to find the freedom and impact they desire.

For some reason there’s a cultural archetype of sales people that they are in some way sleazy, or duplicitous and manipulative. That in order to sell something you need to trick people into buying it. And it’s even worse if you’re selling a service in the wellness industry.

Today I’d like to explore some of the reasons why women in the fitness and wellness space have such a hard time marketing and promoting themselves and how to reframe your thinking and break out of the “shame” of self promotion to step into the spotlight.

Today I wanted to talk about money baggage. During our conversation last week Dennis brought up the point that a lot of how we treat money, how we feel about money and business and our behaviors around money are rooted in our childhood experiences or lack of experience and influenced by how we saw others handling money. That’s our money baggage. And that baggage can weigh us down and hold us back financially in both our professional and personal lives. It becomes a subconscious filter through which we make all our money decisions including how we save, how we spend, how we invest, IF we invest, and how we price our services.

So the question becomes what is the money baggage that we’re carrying around, how is it affecting our behavior and how do we let it go?

If we can change our beliefs about our own value, then we can change those beliefs industry wide. We can shift out of thinking about our skills as a hobby job and taking ourselves more seriously as fitness business professionals. addressing our money behaviors goes beyond simply setting up a spreadsheet or hiring a bookkeeper to do our taxes. My guest today is going to help us go deep into money mindset to stop sabotaging our own success. Dennis Harhalakis is a certified money coach and the founder of Cambridge money coaching.

Rebecca Sebastian is a woman on a mission to up level the business skills and savvy in the yoga industry. So we can create the socially and morally ethical and nourishing businesses yoga professionals deserve. 

I can't think of anyone better to talk about some of the value conflicts that we face as fitness professionals in the fitness industry as a whole and especially in the yoga space.