But at the core, what are we really dealing with and we're dealing with this idea that there's a prescription for the way that you should eat or a prescription for how you should take care of your skin, how you should move your body, that ultimately is going to provide whatever it is that you're looking for whether it's happiness, success in your career, a better relationship with your in your marriage or with your significant other, and it just keeps coming back to our bodies are on, well that the, that our body is our brand it's who we are. And it's equated with what we receive in the world. And I just wanted to put the kibosh on it, I wanted to kind of lift the veil.