Last week we mentioned using beta testing as a way to find direction and course correct when we’re learning how to price our services in the fitness industry. Today our work in we’re breaking down the mighty beta for fitness professionals. I’m going to share how to use 5 beta launch lessons to build your fitness business from the ground up. Even if you aren’t a fit pro this is interesting because you might be on the other end of a beta program sometime and it applies in other areas of business as well.

Knowing the value of what you offer and how to price it in the fitness industry is probably the most challenging thing to figure out as a fitness professional. And that’s today’s Work IN. We are pulling back the curtain on how to price fitness services to attract clients AND so that you can avoid the 3 most common mistakes fit pros make: Under pricing, over pricing and NOT pricing their services. I’ve made them all. So this is gonna be fun!

Many women have been conditioned from an early age to override that inner voice that says “no”. That gut feeling that this is wrong, we don’t want this. Our intuition. That conditioning infuses us with the culturally acceptable boundaries for who we are as women in our families, in business and in the world. We are all complicit in our own limitations. At some point we had to agree with it. But that conditioning chafes when you wake up to your dark side and realize what you have is not what you want and you can do something about it. That’s our work IN today.  The benefit of finding the “no” to open the door to “yes”.

We’re shifting gears a bit over the next few weeks as we take a look at some essentials for fit pro success. Now I know not all of us are fitness professionals. But we all are fitness and wellness consumers. And because of that I want to take some time to share some of the qualities that make good instructors better and great instructors great. These are things we can all look for when shopping for wellness options that work for us. 

Our work in today is the #1 boundary fit pro’s need to set and that we can look for as savvy consumers of fitness. 

I’m killing the dream of a full time fitness career today on The Work IN. Working full time as a fitness instructor or coach and making a living is not realistic.  At least not the way we traditionally think of full time in other careers. But there are ways to make your wellness work work for you no matter what kind of fit pro you are.

Let’s face it, the fitness and wellness industry attracts all kinds of people and there are all kinds of ways to succeed in it. The assumption is that people who work in wellness, from instructors and trainers to studio and gym owners, are well. That these folks have already done their work and they are grounded, compassionate entrepreneurs who have their ego in check and the best interest of their students and employees at heart.  Sadly that isn’t always the case. In fact I would suggest that many of us are in the wellness and fitness community because while that’s who we are striving to be, we aren’t there yet and we know it. Without strong and grounded mentors and collaborators who are willing to tell the truth about this industry we can spend a lot of time floundering around trying to be something and someone we are not. To fit the woo woo wellness cookie cutter insisting we want to help others yet refusing to help ourselves first. The truth is we can’t help anyone if we aren’t in business, we can’t stay in business if we don’t get paid, and we can’t get paid if we don’t give people results beyond the woo woo wackadoodle world of wellness. Our work IN today is a look at how we as fit pros can find a balanced approach to the business of the body by grounding our business in the body.