Today I’m talking about coaching. When I say coach I’m talking about anyone who educates others about anything. From preschool to post doc, little league to pro athlete, boutique studios to big box gyms, school counselors to corporate consultants. Coaching of any kind is a business of change making and you can make it big or you can make it small and everything in between. But without courage, creativity and collaboration you can get lost in that cult of mediocrity filled with all the weight loss gurus, self love sisters and money making motivators out there.

Ideally we would all get everything our body needs to function optimally from real, whole food. Theoretically if we did that then we wouldn’t need to count calories. Or even watch portion sizes because the body has built in on and off switches for our appetite and is brilliantly designed to find the perfect energy balance. Sadly I think we can all agree that the standard American diet is deficient on many levels.

Our modern life of convenient hyper palatable food consumption has disrupted that delicate balance and led to food addiction, gut dysfunction and metabolic disease. Today, the lack of nutrition awareness and just basic general activity in modern life and you see most people deficient in many micro nutrients, using food as therapy on some level and desperate for a quick fix to fill in the gaps. That’s where supplements come in.

The fitness industry is notorious for fads. Fad equipment, Fad formats and especially fad diets and supplements. Each one with claims that this will finally be the thing that will give you the results you have been searching for. Even if nothing you’ve tried has worked before, THIS will. Every few years there’s new science, new understanding, new technology, new supplements and it can be as overwhelming for fitness professionals as it is for our clients. So how do we filter and curate that information in meaningful ways and stay within our scope of practice.

That’s our Work IN today. And we’re going to start with the diet piece.

Taylor Byrer is a holistic nurse coach and owner of Byrer Integrative Wellness . She is a former ICU nurse who after suffering from burnout for years, shifted to travel nurse and finally left the ICU to be a post surgical recovery nurse in an attempt to try to escape chronic stress and physical dysfunction in her body.

She was forced to take a step back and truly listen to her body. During the process of healing herself through many different modalities, Taylor discovered integrative wellness coaching. Her background and experience as an ICU nurse, journey of self healing and her passion for serving others has given her a unique perspective and mission of advocacy for her clients helping them become their own best advocate.

This is just for fun. My top 10 life lessons from RAGBRAI. How to win the unwinnable.

I have had a love hate relationship with social media from day one but when you are looking to scale an online business it seems like a necessary evil. I’ve learned some things over the last 4 years though that have given me a little less anxiety and a whole lot more backbone when it comes to using social media as a tool. I’d like to share some of those things with you including 3 specific social media marketing skills that no one needs no matter what business you’re in.