We spend a lot of time in the fitness industry learning skills. We learn how to do particular poses and exercises, what order to put them in, what to look for in alignment, how to do calorie calculations or figure out 1 rep max or calculate macros. Anyone can learn those skills. I don’t know that any fit pro would consider what we do art. But maybe we should. There’s a certain level of creativity, artistry, in how we communicate and structure and teach those skills to others. There’s artistry in excellence. Excellence comes through practice and refinement.

Today we’re talking about 3 ways to refine our skills as instructors and coaches for a mindset shift that can transform a hobby into a career.

The process of setting up a new business gives you an opportunity to create, test and set up systems, policies and organization to lighten the decision making load and save you time. If we can do it in our business we can do it in our personal life. And we should.

all fit pros have an opportunity and a responsibility to have a meaningful impact on the lives of the people we work with by helping to translate health science into real world application. We can do this within our scope of practice simply by staying current on emerging health science.

Our guest today is Sandy Connery. She is the co founder of marvelous software, soulful, MBA and connectable dot biz software after an amazing 20 year career in footwear, and gait analysis, Sandy sold her million dollar brick and mortar retail business and clinic and she now brings her business experience to the online space where she loves to create community, teach and inspire other women to find the freedom and impact they desire.

For some reason there’s a cultural archetype of sales people that they are in some way sleazy, or duplicitous and manipulative. That in order to sell something you need to trick people into buying it. And it’s even worse if you’re selling a service in the wellness industry.

Today I’d like to explore some of the reasons why women in the fitness and wellness space have such a hard time marketing and promoting themselves and how to reframe your thinking and break out of the “shame” of self promotion to step into the spotlight.

Mindset madness: Money, energy and self sabotage - How your money beliefs can sabotage your success before you even get started. Pricing your offerings so that people want to pay you!

Money mindset is the subconscious saboteur of solopreneurs everywhere. It doesn’t matter how passionate you are about what you have to offer, how good you are at what you do, or how incredible your product is. If you can’t ask for money in exchange for it you’re going to struggle as a business.