The process of setting up a new business gives you an opportunity to create, test and set up systems, policies and organization to lighten the decision making load and save you time. If we can do it in our business we can do it in our personal life. And we should.

all fit pros have an opportunity and a responsibility to have a meaningful impact on the lives of the people we work with by helping to translate health science into real world application. We can do this within our scope of practice simply by staying current on emerging health science.

Weekly newsletters, social media posts, blogs, podcasts, Youtube videos… None of it is rocket science. If you can get your kids to school with both shoes on, the pets fed, dinner on the table and brush your own teeth, you can totally do this. And if you’re in business for yourself, you should. Because you don’t have to know how the tech works in order to use it efficiently and I’m going to show you today how to set up a simple system to produce your unique branded content, every week, in 4 hours or less even if you’ve never done it before and are starting from scratch.

The fitness industry is set up like a snake eating its tail. It gives certification and requires cecs to keep that certification and then offers limited sources of those approved credits. New trainers and educators in the wellness space are conditioned to believe that if it doesn’t give us some external validation through approved CEC’s or the magic of letters after your name then it’s not worth the time to study. So we look for more and more of what to teach clients instead of developing the skills to better communicate what we know.

Today I’m talking about coaching. When I say coach I’m talking about anyone who educates others about anything. From preschool to post doc, little league to pro athlete, boutique studios to big box gyms, school counselors to corporate consultants. Coaching of any kind is a business of change making and you can make it big or you can make it small and everything in between. But without courage, creativity and collaboration you can get lost in that cult of mediocrity filled with all the weight loss gurus, self love sisters and money making motivators out there.

The fitness industry is notorious for fads. Fad equipment, Fad formats and especially fad diets and supplements. Each one with claims that this will finally be the thing that will give you the results you have been searching for. Even if nothing you’ve tried has worked before, THIS will. Every few years there’s new science, new understanding, new technology, new supplements and it can be as overwhelming for fitness professionals as it is for our clients. So how do we filter and curate that information in meaningful ways and stay within our scope of practice.

That’s our Work IN today. And we’re going to start with the diet piece.