For new fit pros fresh off certification it can be very scary building a student base from scratch. Most certs don’t teach you how to do that. So a lot of us end up working for someone else and getting churned and burned out of the industry because it’s almost impossible to make a living wage from only instructor hourly pay from big box gyms. Not to say it can’t be done. But let’s just say that’s why for so many fit pros the fitness gig is the ultimate side gig and never really rises to the level of a career. 

But what if you want more than a side gig? What if you need more? What if you’re ready to elevate your professional credibility to a long and fulfilling career? That’s our Work IN today. Email marketing for the fit pro specifically mastering the give and the ask to build income business. 

The nature of entrepreneurship is experimental. There isn’t any certainty that what you have to offer is what people want. So we test and investigate and try things. There comes a point in every business and especially wellness business where you have to stop testing and stand and deliver. Today on The Work IN we’re going to take a look at what that looks like for successful fit-preneurs and the critical mindset skills you need to build a business backbone, stay creative, focused and grow professionally and personally.

I have had a love hate relationship with social media from day one but when you are looking to scale an online business it seems like a necessary evil. I’ve learned some things over the last 4 years though that have given me a little less anxiety and a whole lot more backbone when it comes to using social media as a tool. I’d like to share some of those things with you including 3 specific social media marketing skills that no one needs no matter what business you’re in.

Are you hearing a lot about AI? I am. It seems every other story in the online business has to do with new AI tools. Either how this new tool will revolutionize your business or how it’s the beginning of the end of free thought and creativity. No matter what camp you fall into, AI technology is here to stay and you might want to set some intentional professional boundaries around how or why or if you are going to use it.

I teach people how to hold space as part of trauma informed coaching and instruction. The purpose of holding space in that way is to create enough safety to calm the nervous system. Why would we want to do that? To find common ground, to be able to speak to each other from a place of bi directional tolerance and understanding, to be able to listen to each other, to be able to learn from one another. Notice I didn’t say to always agree with one another. I think it’s ok that we disagree sometimes. But I want to be very clear here. Being trauma informed and following these principles does not mean that you won’t trigger someone or that they won’t get offended. As an instructor or coach (or just a regular person) you can’t be held responsible for anyone else's emotions or experiences. That’s not what trauma informed means. In order to hold space for others and truly be trauma informed you need to create your own internal safe space that is stable and untouchable. A deep calm so that when things go sideways you know which way is up.

The real magic, the secret to any business success actually comes behind the scenes through the work you do on yourself to set the stage for your business. Without it you and your message can get lost in confusion and overwhelm.